Optimo Hats

Since the summer of 2009, I’ve purchased three hats from Chicago’s Optimo Hats, arguably the leading maker of custom hats in the United States. One of those hats, a Montecristi Panama fedora, was in need of some serious TLC, so I sent it back to Chicago to be serviced.

They replaced the ribbon and the leather sweat band and cleaned and re-shaped the straw–in short, a complete renovation. The price was not insubstantial. But the results speak for themselves. It’s practically a brand new hat.

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There is one black mark with this most recent experience. It took nearly two weeks after Optimo received the hat for it to forward me an invoice–and only after I made a phone call. Once the work had been paid for, it took another four weeks to send the hat, despite the fact that I was originally given an estimate of 10 to 20 days to complete the work.

On one level, I hate to speak ill of a company that conjures such superlative products. But I believe that a failure to mention these missteps would be a serious omission on our part.

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