There’s no shortage of companies trafficking in classic American style. But some of the biggest names hawking that aesthetic–Ralph Lauren, J. Crew and Tommy Hilfiger–are largely dumping grounds for cheap, foreign-produced goods.
Call me a curmudgeon, but I believe that an American look deserves to be produced in America. This is true for several reasons: the preservation of American jobs, American manufacturing and American livelihoods being foremost among them.
But it’s also about context and authenticity: producing clothes in the milieu that gave birth to them.
Happily, companies like Just Madras have stepped into the breech.
Unabashedly preppy, Connecticut-based Just Madras offers a wide range of USA-made women’s and men’s clothing. It’s fresh-faced, clean scrubbed, a paean to perpetual summer, as evinced by the company’s motto, Where Summer Lives All Year Long. With heavy doses of madras and seersucker and a definably nautical sensibility, the company’s offerings would be at home in any prep’s closet.
I recently bought Frannie a pair of pink seersucker Bermuda shorts from Just Madras. They’re delightful, a beautiful shade of pink, and really the perfect summer knock-around short.