Back in the heyday of the Ivy Style, the squared off knit tie was one of the essentials. It was formal enough to pass muster at events that called for a jacket and tie yet sufficiently causal to convey an easy-going, jaunty manner.
The early 1980s, with the renewed fascination for all things Prep, were a veritable renaissance for the squared off knit tie; I owned a few. And the ur-label was Rooster; at the peak of the tie’s renewed popularity, production of the ties was a 24/7 undertaking.
Since then, the Rooster style square knit tie has made occasional reappearances on the necks of stylish men. But sadly, there is no longer a maker of such ties in the United States. Even Brooks Brothers, which maintains an otherwise ironclad commitment to neckwear made in the USA, outsources its knit tie production.
This is why the vintage Rooster versions (made in the USA) are so prized by Ivy partisans.
A few days ago, I was sifting through the wares at a thrift store up in Houston, and I lucked into one of these, a navy Rooster Cottonit. A little internet sleuthing reveals that the trademark for the Cotonit name was issued to Rooster in 1979.