Loup

My wife and I are traversing Austin’s South Congress Street, a once modest commercial thoroughfare that has seen a renaissance over the past quarter century. The temperature soars, so we seek refuge in Cove Boutique, an upscale women’s clothing store.

The vibe is modern. The staff is friendly and helpful but not obsequious.

My wife peruses the racks. A few pieces catch her eye. To our surprise, several are made in America.

While she picks a few items to try on, one of the sales assistants brings out a piece: a pair of black coveralls from a company called Loup.  On the hanger, they aren’t much to look at, and he admits as much.

Despite our skepticism, my wife tries it on. It is, in a word, breathtaking. It conforms perfectly to her dimensions, and it immediately conjures up numerous possibilities for accessorizing. Buying it is a proverbial no-brainer.

Loup’s aesthetic is driven by the casual but effortless minimalism that typifies French streetwear, although its entire line is made in New York’s Garment District. Danielle Ribner, a native Los Angelino, avowed Francophile and former student at Parsons School of Design, started Loup in 2009.

 

 

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