They probably didn’t intend me to wear their clothes like this.
Although Freenote Cloth touts itself as “a classic menswear collection manufactured exclusively in the United States,” it has a somewhat different view than we do of what constitutes classic.
Its collection suggests a rugged, rural Americana that is rooted in classic concepts of workwear.
Not that we can’t appreciate a fine piece of workwear ourselves. But our perspective hews a little more to the patrician side of the classic spectrum.
Still, a few of the shirts they make have nestled their way into my wardrobe: button ups in heavy cotton khaki and navy wool and a blue and cream striped t-shirt. And, despite our differences in approach, they are among my favorites. Each has a subtle nod to classic pieces from yesteryear, with a kind of louche, insouciant styling characteristic of Hollywood in the 1940s.
Freenote was founded by brothers Matt and Andrew Brodrick and is located in the historic district of San Juan Capistrano, California.
And I think they’re really on to something. They’ve devised a series of American made collections with a truly ecumenical appeal. The kind of clothing that can go from ranch to cocktails without missing a beat.