A Manifesto

We’ve set up this blog with a special purpose: to celebrate the companies, small and large, who continue to make classic American clothing in American communities with American workers. At a time when even the stalwarts of American style–once venerable firms like Brooks Brothers and L.L. Bean–have migrated much of their production to the developing world, we aim to highlight those manufacturers who have resisted the impulse to outsource.

Our guiding principles:

  1. Wherever possible, buy American. We mean this not as an expression of empty-headed jingoism. We mean it instead as a desire to breathe life into and celebrate American manufacturing.
  2. Learn to view clothing less through the lens of fashion and more through the lens of style. Fashion changes. Style endures. A well-made, classic piece from 30 years ago is just as wearable today as it was when it was bought.
  3. An emphasis on thrift. On one level, this might seem counter-intuitive. But it’s a recognition that well-made clothing can and should last for decades.
  4. A willingness to pay more for well-produced goods. At least in the short term.
  5. A recognition that Made in America is not a panacea. Well-made goods can be found around the world: Scottish cashmere. English shoes and suits. Italian ties.